don’t give up on what moves you

This campaign was created to help those who were suffering from a rare form of Parkinsons Disease, called nOH. People living with nOH experience a sustained drop in blood pressure when standing up, changing positions, or standing for a long period of time. These patients tend to be afraid of moving around and have to give up passions in their life, where their symptoms could take over. In this campaign, we highlighted the hobbies and passions that make these individuals who they are, and highlighting things that move them. This site was designed in mind for those who have nOH. Minimal scrolling, and large clickable areas, allowed for better UX for this population.

This campaign won silver in the PM360 Pharma Choice Awards. https://www.northera.com/

Art directed all campaign imagery